Why we built CheckTheBooks

If you’re an accountant, bookkeeper, tax consultant, or finance professional, you’ve probably noticed how difficult it can be to get discovered online. Sure, there are directories out there—but almost all of them come with strings attached.

Xero has its advisor directory. ICB has its member directory. QuickBooks has theirs too. But here’s the catch: if you’re not part of their club, you don’t get a seat at the table.

And that never sat right with us.

Because the truth is, businesses don’t care if you use Xero, QuickBooks, Sage, spreadsheets—or something entirely different. They care about whether you can help them stay compliant, make sense of their numbers, and grow with confidence.

Yet so many brilliant professionals are invisible to potential clients simply because they don’t belong to a certain membership body or software ecosystem.

We thought: That has to change.

A Directory for Every Finance Professional

CheckTheBooks was built with one simple vision: to create a home for all finance experts—open, independent, and fair.

Whether you’re a freelance bookkeeper, a growing accounting practice, a tax advisor, or a financial consultant, you deserve to be found by the businesses who need you.

No restrictions. No “members only.” No software lock-ins. Just a platform that lets your skills and expertise speak for themselves.

Why This Matters for You

When a business owner searches for a professional, they’re not asking “Are they in the Xero directory?” They’re asking:

  • Can I trust them with my books?
  • Do they understand my industry?
  • Will they help me stay compliant and grow?

CheckTheBooks is here to make sure you get that chance to be discovered—because clients should see you, not just a filtered list tied to a single platform.

Built by People Who Understand

We know the challenges because we’ve been there. We’ve seen talented professionals struggle to stand out online, not because they lack skill, but because the system wasn’t built for them.

So we built CheckTheBooks for you.

A place where you can showcase your expertise, attract clients, and grow your practice—without barriers.

Because at the end of the day, this isn’t just about another directory. It’s about giving finance professionals a voice, and giving businesses the freedom to choose from the full picture—not just part of it.


👉 That’s why CheckTheBooks exists: to be the open directory that puts you, the professional, first.

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